This was a major milestone project during college. The idea was to take either two numbers or a letter and a number and combine the two to form a logo. From there, create a brand and design that would successfully adhere with the logo. I chose a cosmetic company that focused on lip products and kits.

I wanted the branding to be focused on a wide variety of makeup looks and colors. The main messaging I wanted consumers to see with the design is that they can embrace themselves and their creativity while feeling bold and confident wearing the products.